营销商战三十六计......
目 录
第一篇 胜战计.......................................................................................................................................................5 第1计 “瞒天过海”........................................................................................................................................5 ●长城饭店传总统要闻声振海外...................................................................................................................6 ●派克公司借尸还魂使企业得以新生...........................................................................................................7 ●店老板示假隐真生财有道...........................................................................................................................7
第二计“围魏救赵”...........................................................................................................................................9 ●房买主趋利避害妙购高价位住宅.............................................................................................................10 ●塑胶公司投李报桃，被誉为“经营之神”...............................................................................................11 ●草船借箭天下之财为我所用.....................................................................................................................12 第三计 “借刀杀人”......................................................................................................................................12 ●Ac集团靠人才战略开拓新领地................................................................................................................13 ●“WN”与足球联姻提高知名度...............................................................................................................14 第四计 “以逸待劳”......................................................................................................................................15 ●友尼利福公司以退为进平安渡过难关.....................................................................................................15 ●海尔策划有道，缔造世界级品牌.............................................................................................................16 ●小作坊后发制人反败为胜.........................................................................................................................18 第五计 “趁火打劫”......................................................................................................................................19 ●“BX”趁势而上注册国际名牌商标.........................................................................................................19 ●华尔街大佬因机而发操纵美国白宫.........................................................................................................20 ●数公司采取反击战略大获全胜.................................................................................................................21 ●“XY”公司乘虚而入产品占领国际市场.................................................................................................21 第六计 “声东击西”......................................................................................................................................22
●娄维川故作姿态逼对手称心让步.................................................................................................................22 ●“本田”“亚马哈”声东击西谁主沉浮...................................................................................................23 ●声东击西，不过早地暴露自己.................................................................................................................25
第二篇 敌战计.....................................................................................................................................................26 第7计 “无中生有”....................................................................................................................................26 ●兰丽绵羊油编撰故事誉满宝岛.................................................................................................................27 ●珠宝店精心制作假象轰动首都全城.........................................................................................................28 第8计 “暗渡陈仓”......................................................................................................................................29 ●哈默炫耀投标独占两块租地.....................................................................................................................30 ●英方拖延时间转移资产逃避责任.............................................................................................................31 ●惊人的博览会取得罕见的成功.................................................................................................................32 第9计 “隔岸观火”......................................................................................................................................34 ●复印机厂相机行事坐收渔利.....................................................................................................................35 ●手足相煎两败俱伤渔人得益.....................................................................................................................36 ●矿泉壶混战中取胜.....................................................................................................................................37 第10计 “笑里藏刀”....................................................................................................................................40 ●《佐贺报》精诚所至金石为开.................................................................................................................40 ●王银飞在经营中的人情味.........................................................................................................................41 ●洗染厂不靠钱缘靠情缘吸引客户.............................................................................................................41 ●上海家庭饭馆笑中经营生意兴隆.............................................................................................................42 1
营销商战三十六计......
目 录
第一篇 胜战计.......................................................................................................................................................5 第1计 “瞒天过海”........................................................................................................................................5 ●长城饭店传总统要闻声振海外...................................................................................................................6 ●派克公司借尸还魂使企业得以新生...........................................................................................................7 ●店老板示假隐真生财有道...........................................................................................................................7
第二计“围魏救赵”...........................................................................................................................................9 ●房买主趋利避害妙购高价位住宅.............................................................................................................10 ●塑胶公司投李报桃，被誉为“经营之神”...............................................................................................11 ●草船借箭天下之财为我所用.....................................................................................................................12 第三计 “借刀杀人”......................................................................................................................................12 ●Ac集团靠人才战略开拓新领地................................................................................................................13 ●“WN”与足球联姻提高知名度...............................................................................................................14 第四计 “以逸待劳”......................................................................................................................................15 ●友尼利福公司以退为进平安渡过难关.....................................................................................................15 ●海尔策划有道，缔造世界级品牌.............................................................................................................16 ●小作坊后发制人反败为胜.........................................................................................................................18 第五计 “趁火打劫”......................................................................................................................................19 ●“BX”趁势而上注册国际名牌商标.........................................................................................................19 ●华尔街大佬因机而发操纵美国白宫.........................................................................................................20 ●数公司采取反击战略大获全胜.................................................................................................................21 ●“XY”公司乘虚而入产品占领国际市场.................................................................................................21 第六计 “声东击西”......................................................................................................................................22
●娄维川故作姿态逼对手称心让步.................................................................................................................22 ●“本田”“亚马哈”声东击西谁主沉浮...................................................................................................23 ●声东击西，不过早地暴露自己.................................................................................................................25
第二篇 敌战计.....................................................................................................................................................26 第7计 “无中生有”....................................................................................................................................26 ●兰丽绵羊油编撰故事誉满宝岛.................................................................................................................27 ●珠宝店精心制作假象轰动首都全城.........................................................................................................28 第8计 “暗渡陈仓”......................................................................................................................................29 ●哈默炫耀投标独占两块租地.....................................................................................................................30 ●英方拖延时间转移资产逃避责任.............................................................................................................31 ●惊人的博览会取得罕见的成功.................................................................................................................32 第9计 “隔岸观火”......................................................................................................................................34 ●复印机厂相机行事坐收渔利.....................................................................................................................35 ●手足相煎两败俱伤渔人得益.....................................................................................................................36 ●矿泉壶混战中取胜.....................................................................................................................................37 第10计 “笑里藏刀”....................................................................................................................................40 ●《佐贺报》精诚所至金石为开.................................................................................................................40 ●王银飞在经营中的人情味.........................................................................................................................41 ●洗染厂不靠钱缘靠情缘吸引客户.............................................................................................................41 ●上海家庭饭馆笑中经营生意兴隆.............................................................................................................42 1